Friday, April 18, 2014

New Adidas Consortium in Store Saturday 4.19.14

Adidas Consortium Undefeated X Neighborhood
For Consortium SS14, two of streetwear’s most prolific brands and long term adidas partners, Neighborhood and Undefeated, finally come together to produce a collection of luxurious, blacked-out wares.
Undefeated's fashion-forward athletic approach is perfectly translated through the choice of two very different shoe models, the Micropacer and Official Mid 80s, whilst Neighborhood’s premium-cut nature and use of bold graphics is reflected on the uppers. Amidst the bridle leather and full nap suede lies a bold triple branding, showcasing Undefeated’’s iconic Five -Strike logo and Neighborhood’s skull and crossbones motif within a tongue label that pays homage to the vintage years of adidas France.
Micropacer
On its initial release 30 years ago, the Micropacer was a shoe of wonder, technologically pushing the boundaries with a microcomputer concealed in the tongue. For Consortium, Undefeated selected the shoe for its relevance today - the vintage space-age runner now serving the fashion consumer.
The all-over black is indicative of both Undefeated and Neighborhood’s tastes, preferring to make a statement with materials and graphics. Neighborhood took reign of the graphic touches, such as placement of each brand’s logo, and chose to use premium full leather on the upper and smooth leather lining for the luxurious feel that the brand so often references.
Official Mid 80s
Influential streetwear labels Undefeated and Neighborhood aligned to work on the adidas Official Mid 80s model, with each brand bringing what they do best to the table. Undefeated led the design concept and chose the clean and smart silhouette to complement Neighborhood’s sensibilities, whilst Neighborhood worked on the material and graphic executions.
Executed with a long-haired suede upper, soft leather on the tongue and heel, and smooth leather lining, Neighborhood’s material choice is bold with a premium feel. The mostly black shoes also feature white Undefeated and Neighborhood branding, along with adidas’s French sign-off ‘La marque aux 3 bandes’; an ode to the heritage of adidas.

Thursday, April 17, 2014

New Nike in Store Thursday 4.17.14

Nike Lab Fragment Tech Windrunner.  University Blue, Military Blue.  641203-412
Nike Lab Fragment Tech Windrunner.  Dark Grey, Black, White, Wolf Grey.  641203-063

Wednesday, April 16, 2014

New Nike in Store Friday 4.18.14

Nike Air Max 1 FB Premium QS.  Mercurial Pack.  Polarized Blue, Total Crimson, Neolime.  665874-400
Though the heritage of Nike Football dates back to 1971, it wasn’t until 1998, with the launch of the first Mercurial boot, that Nike brought signature innovation to the pitch.  Featuring a lightweight upper constructed with synthetic materials, the Mercurial put the emphasis on maximizing speed like no boot prior.  Its legacy continues to grow year after year on the pitch – and now, off of it.
The new Air Max 1 FB Premium pack features four designs that each draw inspiration from a distinct era in the Mercurial’s lineage.  Utilizing the same performance materials as on this year’s boot, each pair features a dimpled synthetic upper with premium suede and mesh details.  Instead of studs, a translucent outsole completes each design for a sleek take on street style.

Monday, April 14, 2014

New Nike in Store Thursday 4.17.14

Nike Air Max 1 FB Premium QS.   Mercurial Pack.  Vibrant Yellow, Black, Neolime.  665874-700
Though the heritage of Nike Football dates back to 1971, it wasn’t until 1998, with the launch of the first Mercurial boot, that Nike brought signature innovation to the pitch.  Featuring a lightweight upper constructed with synthetic materials, the Mercurial put the emphasis on maximizing speed like no boot prior.  Its legacy continues to grow year after year on the pitch – and now, off of it.
The new Air Max 1 FB Premium pack features four designs that each draw inspiration from a distinct era in the Mercurial’s lineage.  Utilizing the same performance materials as on this year’s boot, each pair features a dimpled synthetic upper with premium suede and mesh details.  Instead of studs, a translucent outsole completes each design for a sleek take on street style.

Friday, April 11, 2014

New Nike in Store Saturday 4.12.14

Nike Air Python SP.  Cool Grey, Cool Grey, White.  658394-001